The news comes following the company’s successful sponsorship of UEFA EURO 2008, which saw Castrol develop the Castrol Performance Index, a new tool which helps football fans to objectively analyse individual player and team performances.
“Our investment in football has proved a tremendous success and allowed Castrol to develop new opportunities in a way that has added value to our business partners; excited and rewarded our fans; and motivated our staff,” said Senior Vice President for Lubricants, Mike Johnson.
FIFA President, Sepp Blatter, said: “With Castrol, we are delighted to welcome a committed football supporter into our global sponsorship family. The FIFA World Cup, with more than 26 billion TV viewers, attracts massive involvement from fans and non-fans alike, who are drawn to the drama and excitement that comes with top national-team football. With its new Performance Index, Castrol has enhanced the fans’ experience with exclusive data on the players’ speed, efficiency and performance in matches.”
Although Castrol has an extensive history in motor sponsorship, the FIFA World Cup™ sponsorship is the biggest in the company’s 100-year history.
