The deal is part of a larger four year dispensing deal for the brewer at the Millennium Stadium for its brands ‘SA Smooth’, ‘45’ and ‘Brains Smooth’.
The new Welsh Rugby Union strip designed by Under Armour will be launched in October. The Home International shirts will feature the brand ‘Brains SA’ and the away kit will feature ‘SA Gold’.
Welsh Rugby Union Chairman, David Pickering said: “The contract extension with Brains is a great boost for Welsh rugby. The creative partnership established with Brains has been the envy of other rugby playing nations and combined with the recent major deal with Under Armour provides the WRU with a dynamic foundation of sponsors.”
Richard Davies, Sales and Marketing Director at Brains said: “We are delighted to announce the extension of our relationship with the WRU for a further four year term. This will enable us to promote our key brand SA and our fastest growing brand, SA Gold, which recently won silver in the Champion Beer of Wales Awards at the Great Welsh Beer and Cider Festival and Gold in the All Wales Bottled Beer Awards. After seeing two Grand Slams and many victories home and away during our first four years of sponsorship we are extremely hopeful of a continuation of a successful Welsh team.”
