The report said that 53.9 per cent of those polled would purchase products from an Olympic sponsor.
According to the study, US soft drink manufacturer, Coca-Cola and China’s largest computer maker, Lenovo, are the brands which are most associated in the minds of Chinese consumers with the Games. Around 31 per cent of participants correctly identified Coca-Cola as an official sponsor and 19.5 per cent for Lenovo - the highest in their respective industries.
CTR also said that the Olympics image association was most uneven in the beer industry. While China's top brewer, Tsingtao was the most widely recognised for its official sponsorship among all the three official beer sponsors, at 24.1 per cent, the other two beer sponsors, Anheuser-Busch's Budweiser and Beijing's Yanjing Beer were correctly identified by only 9.6 per cent and 3.3 per cent respectively.
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