The Sony Ericsson WTA Tour yesterday unveiled the single largest league advertising campaign in the history of women’s sport in terms of scope. Click here for an exclusive behind the scenes look showing the "making of" the ad campaign that marks a quantum leap in terms of marketing/promotion of women’s tennis.
In total 75 countries will see the advertising, which marks the single largest effort to promote players and season-long race to the year-end Sony Ericsson Championships. The :60 and :30 second television advertisements are the pinnacle of the Tour’s multi-million dollar, pioneering global marketing campaign which will also include print and digital advertising, along with viral and community generated elements. In all, the Sony Ericsson WTA Tour expects to invest $15 million in the campaign over the course of the next three years. Over thirty players took part in the film and photographic shoot for the campaign which took place at various locations in Rome, Italy, at the start of the Internazionali BNL d’Italia tournament in May 2008.
