Sohu.com, the Chinese Web portal, has acquired comprehensive Olympic webcast rights in a deal with the internet arm of CCTV, the Chinese state broadcaster.
The deal covers all the sporting events and the opening and closing ceremonies.
The Beijing based company is also the host of the Games’ website for the Beijing Olympics and has the right to use its logo. Sohu.com tried to claim exclusive rights to host all advertising by Beijing sponsors. This resulted in other Chinese sites forming an alliance against the portal.
There are over 160 million internet users in China and in 2007 over $1.1 billion was generated by on-line ads.
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