The event, held in New York City, takes place August 21. The sponsorship deal, which will run from April 29, 2008 to December 31, 2008, will make BNP Paribas the only title sponsor for the star studded event. This year’s lineup includes tennis superstars Andy Roddick, Jelena Jankovic, Lleyton Hewitt, Robby Ginepri, along with acclaimed chefs and food personalities such as Alfred Portale and John Delucie.
Michele Sicard, Head of Corporate Communications for BNP Paribas in North America said “We are delighted to partner with AYS Sports Marketing and become the title sponsor of this prestigious event, the BNP Paribas Taste of Tennis. BNP Paribas’s commitment to tennis is one of the longest in the history of the sport. It reflects the lasting relationship of trust that we develop with our clients every day.”
“We are thrilled that BNP Paribas has chosen to be the title sponsor for the 2008 Taste of Tennis,” said Judi Lerner of AYS Sports Marketing. “The Taste of Tennis is the premiere event prior to the US Open and BNP Paribas will bring a touch of class to an already classy event.”
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