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Ten Sports renews WWE rights deal

Asian television sports broadcaster Ten Sports has acquired exclusive broadcast rights to first-run, WWE-branded content in India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Afghanistan and the Maldives, in a deal renewing an existing contract until 2014.

The deal includes the rights for WWE programmes RAW, SmackDown and ECW, and pay-per view events.

Welcoming the new deal and reflecting on a successful last two months for Ten Sports, during which it has signed rights deals with the West Indies Cricket Board and with Uefa, for Champions League rights, Peter Hutton, Ten Sports’ senior vice-president said, “We have the key building blocks in place to continue our position as the sub-continent’s most-watched sports channel and we look forward to further increasing our market share”.