Under the deal, Swatch will be associated with the FIVB Beach Volleyball World Tour, 2009 to 2012, the FIVB Beach Volleyball World Championships in 2009 and 2011, and the yearly Junior and Youth World Championships.
Swatch Head of PR and Events Klaus Peter Mager described beach volleyball as the “most important pillar” of their global sports strategy during the summer months of the year, and fitting “perfectly to our core values such as positive provocation and joy of life.”
The FIVB will announce the SWATCH FIVB World Tour Calendar for 2009-2012 in October 2008. The 2008 SWATCH FIVB World Tour involves 20 men’s events and 19 women’s events featuring the world’s top beach volleyball players competing for $8.325 million in prize money.
The latest agreement renews a partnership between FIVB and Swatch which began in 2003.
