The deal includes a minimum of four matches per week on either a live or near live delayed basis. There will also be a weekly satellite highlights programme available at the end of each round of matches.
Three matches per round will be produced in HD-format, except rounds where Porto, Benfica and Sporting Lisboa play each other.
IEC in Sports has been international distributor of the Portuguese Football League for the last four seasons. “It is a great pleasure to keep our partnership with IEC, a company that has done a very good marketing job in the past with the main Portuguese Football Competition. The international interest for the Portuguese League has grown strongly in the past years and we hope to keep this growing interest in the next years together with IEC”, said Bessa Tavares, Board Member, Sport TV Portugal
“Football is obviously a very competitive business in our and most other industries and we see Sport TV’s decision to select IEC ahead of a large number of our competitors as something which speaks volumes for IEC’s growing presence in the sports television business”, said Jonas Persson, CEO of IEC in Sports.
