The deal includes signage under and above the centre-court scoreboard; broadcast drop-ins, in-arena giveaways, ads in the Lakers Magazine and retail ticket promotions.
Our customers and our employees have grown up watching the Lakers winning championship after championship, from the great times of the '60s to 'Showtime' to the Phil Jackson era and now Kobe. This franchise is a model of greatness," said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. "On behalf of 4,300 Sport Chalet employees and millions of Sport Chalet customers, we couldn't be more thrilled in becoming the official sporting goods sponsor for the Los Angeles Lakers."
Sports Chalet intend to use the sponsorship to engage its target audience through linked advertising and promotions.
Tim Harris, Senior Vice President of Business Operations and Chief Marketing Officer for the Los Angeles Lakers.said "As the Official Sporting Goods Retailer of the Lakers, our partnership unites two of the premier hometown brands. Sport Chalet will offer fans the opportunity to join in on the excitement of Lakers basketball as the #1 destination of choice for all of Southern California when it comes to specialty sporting goods."
