SportBusiness.com

7m watch England v US

The BBC’s coverage of the England national football team’s 2-0 victory over the United States on Wednesday drew seven million viewers.

The match attracted a 27.6 per cent audience share, but finished behind commercial broadcaster ITV’s reality show Britain’s Got Talent, which pulled in 9.3 million viewers and a 35.8 per cent share.

An audience of seven million for an England friendly is a good result for the public broadcaster given the quality of the opposition and England’s failure to reach Euro 2008.