Lifeforce, which are the current sponsors of women’s cycling team, Cervelo-Lifeforce and the title sponsor of the 396 mile Welsh stage race, Ras de Cymru, said in a written statement to the press: "Previous years have seen Lifeforce commit to significant sponsorships across a diverse range of sporting activities, but most noticeably cycling and motor racing in the belief this would lead to increased sales of its services. However, the Company believes the sponsorship has not yielded expected sales results.
"Since the departure of [former CEO] Mr Del Delaronde we have been contacted by a number of sporting organisations requesting sponsorship and equipment. Lifeforce can only consider requests that are supported by documentary evidence to establish that a contractual arrangement exists".
Lifeforce are probably best known in the cycling world as former sponsor of Nicole Cooke's Lifeforce-Raleigh squad.
