The deal covers the rights for 41 sub-Saharan territories excluding South Africa. The AUB appointed Octagon-ABN as its commercial and sales agency to evaluate, package and sell broadcast sponsorship and advertising around these rights.
Qondisa Ngwenya, Octagon’s Group MD said: “The Summer Olympic Games certainly represent a very compelling proposition. We have developed a broadcast strategy that is designed to offer the maximum pan-African exposure to sponsors and advertisers whilst eliminating some of the obstacles that are associated with dealing with 41 different broadcasting environments.”
Larry Atiase CEO of the AUB said: “Our feed will reach an estimated audience of 129 million people and we will broadcast 126 hours over the course of the Olympics. Although 41 sporting categories will be contested at these Summer Games, due to limited broadcast time available and minimal interest in some of the categories only 14 sporting categories will form the core of our broadcast strategy.”
