Under the alliance, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi- platform content and distribution, consumer products licensing and merchandising to the joint venture. NBC Sports will continue to produce extensive competition coverage of the AST tours and provide live network broadcasts and on-air promotion around AST competitions.
President of MTV Networks Music and Logo Group, Van Toffler, said: "MTV pioneered the marriage of music, sports and lifestyle back in the early 1990's. Today, by joining forces with NBC Sports on the AST, we'll be giving our audience the chance to experience a next generation sports tour that covers it all".
The AST tour is a youth-focused multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour.
