Under the deal, Miller Lite will remain the team's exclusive beer sponsor and will use the Cowboys' team logo and other marks on packaging, point-of-sale and in-stadium activation such as Miller Lite-branded clubs, plazas, consumer zones, beer gardens and VIP areas.
Miller's president and CEO, Tom Long, said: "The Dallas Cowboys are one of the premier organisations in all of sports, and they're on the verge of moving into an incredible new stadium. We are thrilled to continue Miller Lite's long-standing partnership with the team and to be a part of the next great era in Cowboys football. Whether fans are in stores picking up a six-pack of the 'ultimate light beer,' in bars watching the game or in the stadium cheering on the team in person, Miller Lite will be there to make their Cowboys experience even better".
Miller's sponsorship rights with the Cowboys cover the entire state of Texas, with the exception of the Houston area. The financial terms of the deal were not disclosed.
