English rugby union team the Leicester Tigers has agreed a five-year, £6 million shirt sponsorship and naming rights agreement with construction and mining equipment manufacturer Caterpillar.
The sponsorship will run from the start of the 2008-09 season. Caterpillar will replace construction materials supplier Bradstone as the Tigers’ shirt sponsor, and have naming rights for the new North stand at the club’s Welford Road stadium. The building of a new 10,500-seat North stand is part of a £60 million development of the stadium which will see its total capacity increased from 17,500 to 30,000.
The new sponsorship deal is believed to be the biggest in European club rugby.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
