It is the first time that the League has split its worldwide rights among a number of different partners. The partners are: the IMG agency, which acquired the rights worldwide, excluding Africa and the Middle East; Pitch International, in the Middle East; Hi TV, in (part of) Nigeria; Supersport, in South Africa, (part of) Sub-Saharan Africa, and (part of) Nigeria; GTV, in (part of) Sub-Saharan Africa; and Perform, which acquired live online rights for betting websites.
Football League Chairman Lord Mawhinney welcomed the “huge increase of resources for our clubs”, and said they showed that the global football audience was increasingly recognizing that “The Football League prides itself on producing some of the most competitive and exciting league and cup football in the world game”.
