With the start date of the 2008 Beijing Olympic Games rapidly approaching, representatives from Olympic host cities, Olympic Games digital service providers and a leading event specialist will discuss how important new media is to an Olympic Games in an illuminating panel discussion that will put one of the greatest shows on earth under digital scrutiny.
Moderated by Rachael Church-Sanders, Technology Consultant at SportBusiness Group, panellists Alexander Vronski, Technology VP, Sochi 2014; Alex Balfour, Head of New Media, London 2012; Guillaume Huard, Sales & Marketing Director, Atos Origin - Olympics & Major Events; consultant to Sochi 2014 and Tokyo 2016 Jon Tibbs, CEO, Jon Tibbs Associates; and Shoba Purushothaman, Co-Founder and CEO, The NewsMarket (producer of the Beijing 2008 Olympics Channel) will answer questions such as: Will Beijing 2008 be the first proper digital Olympics? How are new media rights being activated/monetised? Is online coverage the poor cousin of linear broadcasting during this particular event? How will digital media be utilised at future Games such as Singapore 2010, Vancouver 2010, London 2012 and Sochi 2014? How are Bidding Cities such as Tokyo 2016 planning for digital developments? How will concepts such as social networking be adapted to make the Olympics more relevant to younger people? Will online audiences ever overtake television audiences for the Olympic Games? And what has changed since the IOC New Media Conference in 2000?
Leading sports properties and technology/digital solutions providers from around the globe will discuss issues that are vital to companies involved in sport at Sport and Technology: The Conference 2008. In addition to the 'Planning for a Digital Olympics' Panel, 'Maximising Digital Sports Rights' and 'Creating Opportunities for Sponsors through Technology' will feature the exceptional standard of panellists that continues to be associated with this event.
As well as offering thought-provoking keynote addresses from BT, Sportvision and the NFL, this year, Sport and Technology: The Conference is also introducing a new session allowing technology-providers Virtual Spectator and SIS OB (formerly BBC OB) to showcase their contributions to sport, and sports properties the Rugby Football League, Powerboat P1 and Liverpool FC to illustrate how technology has helped to grow their fanbases using specific case studies.
Sport and Technology: The Conference 2008 is attracting its usual strong following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. In short, it is THE conference where technology meets sport.
Venue size restrictions mean that ticket numbers are limited and are being sold on a first come, first served basis, so interested parties are advised to get orders in quickly to avoid disappointment! Only a few places remain…..
For further information about this must-attend event, please refer to www.sportandtechnologyconference.com
where the full programme can be found.
Book online now at: http://www.sportbusiness.com/sbcsv/sportandtechnologyconferenceregister....
