CBS College Sports Media will offer media buyers the opportunity to advertise on college sports coverage websites, including CBS's CBSSports.com, CBS College Sports Network's 215 college partners and NCAA.com. CBS hope move will entice media buyers to spend more money with the television broadcaster by offering them a way to effectively target young, male fans.
Jason Kint, Senior Vice President and General Manager of CBSSports.com and CBSNews.com, said: “It's for ease of buying for the media buyer, the agencies who want to target the college sports fan across CBS; they can easily buy across all of our online businesses that have an affinity with the college sports fan".
Jo Ann Ross, President of Network and Interactive sales at CBS, added: “CBS College Sports Media will allow us to streamline the process of selling our digital collegiate properties while offering clients packages to be bundled with television assets from CBS Sports and CBS College Sports Network, giving advertisers multiple platforms from which to deliver their message".
CBS sites reached more than 10 million unique visitors in March.
