Under the deal, Coca-Cola will provide support for the 2009 Special Olympics World Winter Games and the 2011 World Summer Games – consisting of cash, in-kind products and services, technical support and marketing and fund-raising support for Special Olympics. Coca-Cola executive J. Brady Lum will also serve as the new president and chief operating officer of Special Olympics.
Timothy Shriver, chairman of Special Olympics, said: “For the past four decades, Coca-Cola has been a committed supporter of Special Olympics. That dedication is evident today through a renewed sponsorship but perhaps even more telling, the willingness to offer a very talented and experienced executive to serve as president and chief operating officer of Special Olympics. It is a rare opportunity to welcome someone of Brady’s calibre and expertise in building collaborative teams and working within multinational, decentralised businesses”.
Coca-Cola has been involved with both the summer and winter editions of the Special Olympics World Games since 1979. The Coca-Cola Company supports the Olympic Games, Paralympic Games and Special Olympics World Games.
