A joint venture between Kaelo Worldwide Media and Octagon Marketing have been appointed as the specialist marketing consultant for the sale of the naming rights.
Bryan Healy, Project Manager for the Kaelo/Octagon joint venture said: “The naming rights for the new stadium in Cape Town is an extraordinary long-term proposition for sponsors to claim an exclusive association with not only one of the most beautiful cities in the world, but with what will undoubtedly become the premier location for sport and entertainment in South Africa.”
Pieter Cronje, Director of Communications for the City of Cape Town, added: “Our city is committed to excellence and the provision of world-class service and community facilities – the brand new stadium embodies that passion and commitment.
"It is set in the most scenic surroundings with mountain and ocean backdrops. We are excited to begin the process of finalising a long-term partnership with a brand which embodies the heritage and sprit of Cape Town and shares our future vision for the city.”
