SportBusiness.com

Neo Cricket wins Tri Nation rights

Indian pay-television channel, Neo Cricket, has acquired the rights for forthcoming Tri Nation Series between India, Pakistan and Bangladesh from the Bangladesh Cricket Board.

Under the deal, Neo Cricket will show all matches live and exclusive in India, Middle East, Singapore, Hong Kong, Japan, Taiwan, Korea, Bangladesh and Sri Lanka.

Neo Cricket EVP programming, Mautik Tolia, said: “India- Pakistan one-day-internationals are the most exciting form of cricket and the Tri Nation’s format in a day/night backdrop provides for unparalleled viewer interests”.

The tournament starts on June 8.