Under the deal, Sport 18 acquired the exclusive broadcasting rights for the PGTI and will use its marketing expertise to promote professional golf, while CNBC-TV18 will be the official broadcast partner for professional golf in India.
Network18 Managing Director, Raghav Bahl, said: "A fundamental shift is occurring in the sports space in the country, with the rise of non-cricket sporting interest. With an expanding pedigree of home grown world class golfers, greater media support and sophisticated management, golf in India can see the same heights as it has achieved internationally. This partnership with PGTI, which truly represents professional golf interests here, will be a landmark for the game in India and a significant opportunity for us as we expand into diversified services and provide greater value to our consumers".
PGTI is the new entity floated by the Indian professional golf community with a focus on developing, nurturing and maintaining the highest standards of professionalism in the sport.
At the moment, PGTI manages an annual calendar of over 20 professional golf tournaments in the country.
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