The appointment of the five times Olympic Gold Medallist is aimed at further strengthening brandRapport’s Olympic credentials.
“This is an extremely exciting time for sport in this country and brandRapport is at the heart of some key sports marketing programmes," said Redgrave. "As an athlete, I relied heavily on the support I received from sponsors and I am looking forward to the challenge of being involved on the sponsorship and sports marketing side as it continues to play an increasingly important role in the development of sport and athletes in this country”.
brandRapport’s Managing Director, Andy Dwyer added, “It is a huge boost to the agency to have Sir Steve joining us at brandRapport. He has an unparalleled status as an iconic sports personality and ambassador in this country and he will offer the very highest level of credibility and Olympic experience to the agency. His standing, reputation and ability to motivate and inspire will be a huge asset to our clients and staff”.
In December, brandRapport was acquired by QobliQ which was set up to create a new network of innovative marketing agencies in key territories. QobliQ is backed by the AIM-listed fund Ingenious Media Active Capital Limited.
