This headline amount is in addition to the $866 million the IOC is expected to receive from its TOP sponsors’ programme, plus money from tickets and licensed programmes. The committee is also set to gain an additional $1billion from local Chinese marketing contracts for the 2008 Beijing Olympic Games.
The reported figures place the Olympic Games above football’s World Cup in terms of financial success - television broadcasting rights for the 2006 World Cup were $1.6 billion and marketing rights income was $714 million.
Income from broadcasting and new media rights for the Vancouver 2010 Winter Games and London 2012 Olympics has already risen nearly 40 per cent from the previous two-Games package of Beijing and Turin, and will be in excess of $3.0 billion, the report said.
The IOC estimates this figure to reach about $3.3 billion. It has said some 15 percent of that will come from new media including the internet and mobile phones.
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