SportBusiness.com

A1GP secures new sponsorship deal

Dutch watch manufacturer, TW Steel, has agreed a three-year sponsorship deal with A1GP to become the Official Timing and Watch Partner for the A1GP World Cup.

Under the deal, which starts in the 2008/09 season, TW Steel’s logo will appear on all the series’ official timing screens and on trackside signage, while fans will be able to buy a special A1GP edition watch, as part of a retail and merchandise partnership.

A1GP Chairman, Tony Teixeira, said: “This is a very exciting period for A1GP and TW Steel. We are both expanding at a vast rate of knots and have the same aspirations to be recognised in the four corners of the world for excellence in our own fields - A1GP for providing the most exciting racing and TW Steel the most innovative and desirable time pieces. Timing is an essential element in motorsport, so to have such a young, vibrant company partnering us in this is exciting”.

Last year TW Steel’s turnover rose by 300 per cent, while its worldwide representatives doubled to nearly 50.