A highly respected figure in the sports marketing industry, Carling has been at the forefront of football’s commercial revolution having held senior positions at The Football Association as Commercial Director and at Arsenal FC as Marketing Director. His range of client projects at Octagon includes Tesco’s Sport for Schools initiative, Samsung’s global football strategy and UEFA’s TV distribution for the Euro2004 Championships.
Carling will be in expert company for the Football Fever debate with a speaker list including football journalists, National Team sponsors and leading football deal brokers: Gareth Roberts, Head of Sponsorship and Media Relations at Carlsberg; Chris Hollins, Presenter and Journalist at BBC; Peter Gandolfi, Head of Brand Strategy at Nationwide and Keith Harris, Executive Chairman at Seymour Pierce.
Football Fever will debate the latest issues to impact on the game both on and off the pitch and will be driven by informative and challenging topical debate. Thought-provoking presentations precede a series of interactive panel debates where questions are invited from the floor to exchange ideas, share insights and develop best practice.
