Boyer, whose company operates world-wide across sports and commercial disciplines, will be one of three top level panellists for the day’s opening session. He will join Rick Dudley, CEO of Octagon and Shaun Jefferson, head of Mindshare Performance, to discuss the critical issue: ‘Is There A Future For Sports Marketing?’
The session kick-off a day of fast-moving keynote presentations and discussion sessions which will focus on issues which will determine the future direction and relevance of sports marketing in a fast-changing world.
Other topics are Making The Youth Connection, a look at the relevance of sport as a channel to reach the youth market, Does Athlete Endorsement Still Matter? And Can Brands Really make a Social difference through sport.
Each session includes a powerful and through-provoking keynote address which will be dissected and discussed by a panel of senior industry experts with questions and comments from the audience.
Day 2 of the International Sports Marketing Summit offers a choice of workshops and master classes designed to drill down into the major themes of the conference and deliver practical learning and knowledge-sharing in a more intimate environment.
For full schedule, speaker details and booking information go to www.sportsmarketingsummit.co.uk.
