SportBusiness.com

Premier League promotion worth £60m

Promotion to England's football Premier League is worth at least £60 million and is the biggest financial boost a football club can receive, according to analysts at global accountancy firm, Deloitte.

The Championship teams who win a Premier League place get £30 million from TV rights, plus £5 million from extra sponsorship and merchandising deals each season. Even those who are relegated after one season receive £24 million over the next two years, taking the total to about £60 million - more than the Champions League, which can net English clubs £30 million.

Alex Byars from Deloitte's Sports Business Group, said: "There will continue to be significant investor interest from around the globe for English clubs, in part driven by the prospect of the financial rewards and global exposure of the Premier League competition”.

League One football clubs winning spots in the Football League Championship next season will also receive a 30 per cent increase in revenue. Already-promoted Swansea City and two others can expect to receive a financial boost worth £1.4 million according to Deloitte.