Under the deal, NBC will show six hours of televised coverage during three weekends across the sixteen days of the Games. The programming will include coverage of the world championships in each of the eight equestrian disciplines of the Games, as well as coverage of opening and closing ceremonies and other features surrounding the event. Additionally, NBC Sports holds the digital rights for the event, making it available on multiple platforms including mobile and live streaming on NBC Sports.com.
Jon Miller, Executive Vice President, NBC Sports, said: “NBC Sports is thrilled to be the broadcast partner of the world’s most prestigious Equestrian event,” said. “By devoting six hours over three consecutive weekends, in addition to our digital rights, we will bring viewers comprehensive coverage of the biggest event in the sport of Equestrian”.
NBC’s coverage of the Games represents the largest major network broadcast of equestrian sport in US TV history. It is anticipated that more than 600,000 spectators will attend the 16-day competition, which runs from September 25th to October 10th, 2010.
