Their work will be supported by Chime’s sport and sponsorship division, Fast Track, through their operation in Spain.
Lord Bell, who led the pitch for the business, will provide senior counsel alongside Bell Pottinger chairman Kevin Murray and Fast Track chairman Alan Pascoe. Bell Pottinger Business & Brand Managing Director Kevin Read will act as project co-director together with Ignacio Diaz, Fast Track Spain Managing Director.
Former ITN Head of Sport Malcolm Munro will lead on international media relations supported in Spain by Pedro Gonzalez, Communications Director and Antonio Quilez as the Consultancy Director.
Bell Pottinger and Fast Track supported communications for the winning bids for the Beijing 2008 Olympics, South Africa 2010 World Cup, London 2012 Olympics, Glasgow 2014.
Major sporting events promoted by Bell Pottinger and Fast Track include the Wimbledon Championships, the Paralympic World Cup, Volvo Round the World Yacht Race and PGA Golf.
