Under the deal, LIM will manage, develop and produce merchandise and memorabilia for the ICC. LIM will also be the exclusive agent for all ICC events and brands until the 2015 ICC Cricket World Cup.
ICC General Manager – Commercial, Campbell Jamieson, said: “This is a good deal for cricket fans. It will enable a comprehensive licensing programme to be developed providing consistency of product and quality throughout the term of the deal”.
LIM is a joint venture between Velocity Brand Management and Sports & Entertainment Limited.
