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Federer and Mercedes sign China partnership

Mercedes-Benz China have entered into a multi-year advertising and strategic marketing partnership with Roger Federer.

As part of the partnership, Roger Federer will join ‘Swing for the Stars’– a Junior Tennis Development Programme launched by Mercedes-Benz in cooperation with the China Tennis Association (CTA).

“Its exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China," said Federer.

Mercedes-Benz 'Swing for the Stars' Junior Tennis Development Programme is designed to improve Chinese junior players' skills and the coaches' teaching level, so as to develop and prepare skilled and well-trained backbone players to improve Chinese tennis in the future, a statement from IMG said.