By 2017, this is expected to grow to $18.5 billion, with revenues from subscriptions and advertising accounting $12.3 billion and $6.2 billion respectively. Subscriber base is also expected to expand by 137 million by 2012, and 163.8 million by 2017, with an annual growth of 10.9 per cent for the first five years and 7.2 per cent for the remaining five.
In 2007, total pay-television revenues in India amounted to $5.25 billion, of which subscription revenue was $3.77 billion and advertising accounted for $1.48 billion, with a subscriber base of 81.67 million.
