Sandra Carreon-John leaves her role as VP, Publicity at Madison Square Garden to head up the new M&C Saatchi offer. Jonathan Schecter joins from Taylor as Senior Account Manager. Carreon-John said, "I am very excited about working at M&C Saatchi Sport & Entertainment. The philosophy and work ethic here is unparalleled among agencies, making it easy to understand why the company is among the top players in the highly competitive UK market. We plan to re-create that set-up in the US. Leveraging the resources and credentials of the UK team, we feel we offer a genuinely new and creative approach that will challenge the tried and tested agencies serving the US market."
The agency’s first client will be Reebok who will retain the agency as their sport and lifestyle PR resource reporting into Josie Stevens who joined the company as Director of Global PR last month. M&C Saatchi Sport & Entertainment has been working on the Reebok business for three years in Europe and the UK.
Carreon-John will report into Steve Martin & Jamie Wynne-Morgan, CEO and MD respectively, who will lead the management team from London. Martin said, “We have been looking at opportunities in the States for a few years now and the Reebok opportunity gave us that platform to launch, providing we could find the right kind of people. It took six months to find them but we were determined a launch would not go ahead unless we felt we had people that shared our philosophy. We found them in Sandra and Jonathan who have unrivalled experience in both sport and lifestyle PR. We are all excited about what they can achieve. M&C Saatchi Sport & Entertainment NY will have the challenger mentality of a start up but with all the tools of an established and recognised business.”
