Patricio will sit on the panel discussion, the power of personality: does athlete endorsement still deliver value? As someone closely involved in this aspect of
Sports marketing he will be able to offer valuable insight into brand ambassadors.
Patricio rarely appears on the conference circuit so this is a wonderful opportunity to hear his views; he will be taking time out from the French Open to attend this event.
The SportBusiness International Sports Marketing Summit takes place on May 28-29,
At Chelsea Football Club.
Further information on the full agenda and speakers can be found at
www.sportsmarketingsummit.co.uk
