Abbey, part of the Santander group, are the sponsors of the 2008 British Grand Prix at Silverstone and the Vodafone McLaren Mercedes Racing Team, which includes Lewis Hamilton.
“Lewis Hamilton is a phenomenal property to be able to use and our strategy will play on bringing his story to life in a way that is relevant to all, regardless of how avidly they support Formula One,” Frazer Gibney, managing director at Inferno told mad.co.uk. “F1 sponsorship is a truly exciting area for Abbey, correctly exploited it will have a serious impact on the Abbey brand.”
According to mad.co.uk, Inferno won the business after a four-way pitch against Wax, Momentum and 23red.
