Under the partnership, Reliance Mobile will become the new sponsor of the ICC team and player rankings, which will now be known as the Reliance Mobile ICC Player Rankings and the Reliance Mobile ICC ODI Rankings.
Reliance Communications Head of Branding, Sanjay Behl, said: “Now we are part of a process, which recognises, honours and rewards the passionate endeavours of cricketers across all Test and ODI playing nations. Reliance Mobile's relationship with the ICC is a long-term strategic association, providing us a platform to communicate and interact with our growing customer base in India and across the globe”.
Reliance Communications entered into an eight-year agreement with the ICC last year, which started with the ICC World Twenty20 tournament in South Africa.
