UEFA's exclusive marketing agent TEAM Marketing AG struck the deal, which incorporates India as well as Pakistan, Bangladesh, Sri Lanka, Afghanistan, Bhutan, Nepal and the Maldives.
The pay-TV channels Ten Sports and Zee Sports will both show live coverage of two UEFA Champions League matches every match week.
Ten Sports will also be showing highlights, delayed matches and a weekly magazine programme. For the UEFA Cup, at least two live matches each match week will be scheduled across the Ten Sports and Zee Sports channels with Ten Sports also showing at least one highlights programme and a delayed match.
