The agency has provided PR support for marquee events such as the Standard Chartered Singapore Marathon, Lexus Cup, HSBC Women’s Champions and for the upcoming 2008 Formula 1™ SingTel Singapore Grand Prix, will provide publicity and communication support to promote the race in Singapore.
“We are truly thrilled to be given the privilege of being a part of this exciting global event, and we look forward to working closely with ONE15 Singapore Ocean Race to make this event a success” said Ms Linda Fulford, Fulford PR’s Managing Director. “Fulford PR has a strong heritage partnering high profile sporting events, and we feel that it really is an exhilarating time for the Singapore sporting scene with more world-class events making it to our shores.”
Mr Rob Turnbull, COO of ONE15 Singapore Ocean Race Pte Ltd, said, “We felt that Fulford PR’s proposed strategies fitted very well with the objectives of the Volvo Ocean Race, namely to create excitement and anticipation among Singaporeans and to draw overseas visitors from around the world especially, as this is the first time Singapore plays host to this extreme event. The agency has demonstrated sound and in-depth knowledge of the local and regional sporting arena and we are happy to have them onboard with us.”
Themed “Life at the Extreme”, the 2008 - 2009 Volvo Ocean Race pits seven yachts from five syndicates against each other in a gripping, adrenalin-pumping round-the-world contest spanning 11 ports in 10 countries. Casting off from Alicante, Spain, on October 11 this year, race participants are expected to sail into Singapore waters from Kochi, India, some time around the final week of December. This will be the first time the Republic acts as a port-of-call for the Race.
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