Under the deal, which runs for the 2008-09 season, LG’s logo will appear on athletes’ uniforms, outdoor billboards and special product experience booths.
Han Sung-hun Han, head of LG's Global Brand Marketing team, said: “LG is sponsoring the Snowboard World Cup because it fits well with our image as a company that takes on new challenges to create electronics that are stylish, innovative and in tune with our customers' needs. Our participation in this sporting event will help us meet even more people who will enjoy our mobile phones, televisions and other high-tech products''.
The Snowboard World Cup will take place across 22 cities in 16 countries between September 2008 and March 2009. LG expects that broadcasters from more than 80 countries will cover the event.
