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MLB games to be shown on-demand for the first time

Major League Baseball is to allow regional sports networks to offer replays of their live baseball matches on demand for 24 hours after the game.

Regional sports networks group, Comcast SportsNet Bay Area, will offer an on-demand package of San Francisco Giants content that include replays of the Giants-Dodgers games as well as classic Giants games and related programming, according to network officials. The operator will also launch video-on-demand packages via Comcast SportsNet Chicago for Cubs and White Sox games.

CSN Bay Area general manager, Ted Griggs, said: “We think San Francisco is a prime location for new technology and exploring new avenues…this is one advantage of being teamed up with Comcast Cable, the leader of VOD. To be able to team up with [the Giants] and use that new technology to reach a different audience will be fantastic”.

In September, MLB relaxed rules on VOD offerings, which had previously been controlled by MLB Advanced Media.