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Adidas extends Ajax deal

Adidas and Ajax Amsterdam have extended their kit sponsorship deal for ten years until the end of 2019.

The new contract will run from July 1, 2009 and Ajax will gain at least 70 million euros by the end of the deal in mid-2019, according to goal.com.

“We are proud to extend our relationship and continue the excellent partnership we have built together with Ajax. We believe in the future of the club and are very enthusiastic about the national and international development plans the club has shared with us,” said Gil Steyaert, managing director of adidas Area North.

“We are obviously very excited with the confidence adidas has expressed in the future of Ajax. Both the contract length as well as the contract value match our vision and plans,” Ajax club management commented.

According to adidas, during the eight-year partnership top date, Ajax added nine titles to its list of trophies: two national championships, three national cup titles, and four Dutch Super Cup titles.

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