The short-course championships at Manchester’s M.E.N arena, April 9-13, will now involve a total of 15 companies. With NCP leading as a national sponsor, further deals with Xerox, Toyota and the Trafford Centre have completed the line-up of companies involved as suppliers.
“We are very pleased to announce the final four deals headed by NCP," said Marc Hope, director of rights marketing at Fast Track, the agency which brokered the deals. "All 15 companies will be taking full advantage as they enjoy very significant coverage next week.”
The deals announced are as follows: NCP Manchester Ltd becomes the National Sponsor of the 9th FINA World Swimming Championships; Toyota becomes the Official Car; Xerox becomes Official Supplier to the event; and the Trafford Centre has increased their support of the FINA World Swimming Championships to include sponsorship of the AGMA Schools Gala on April 4.
