Under the deal, Coca-Cola will become an official sponsor of the series and have access to signage at the IndyCar tracks.
Terry Angstadt, president of the Indy Racing League’s Commercial Division, said: “Coca-Cola’s enormous brand recognition and marketing capabilities create some very exciting activation opportunities as we go forward. This announcement also adds to the sponsorship momentum that we’ve been building over the last several months. The growing number of partnerships we’re making with quality organizations like Coca-Cola and others is really helping to build an exciting future for the IndyCar Series”.
The deal further extends the company’s association with the sport. Last year Coca-Cola North America announced a 10-year sponsorship agreement with the International Speedway Corporation (ISC), owner of five tracks on the IndyCar Series schedule.
