Fifa general secretary, Jerome Valcke, said that SABC did not need a licence to broadcast the Fifa Confederations Cup in 2009 or the 2010 Fifa World Cup. Pubs, clubs, restaurants and bars would also not need to apply for a broadcasting licence if these establishments did not charge admission fees or participate in sponsorship activities.
"It is extremely important for us that the first Fifa World Cup in Africa touches as broad an audience as possible, not only those inside the World Cup stadiums, in the most meaningful way” , Valcke said.
The announcement comes after months of negotiations. SABC and Fifa agreed television and radio rights agreements in June 2006 for the 2010 and 2014 World Cups.
