Under the deal, HSBC will become the exclusive financial services partner of the FEI. The company will also assume title sponsorship of the HSBC FEI World Cup Eventing and the HSBC Rankings of Eventing over the next three years.
Giles Morgan, HSBC's Group Head of Sponsorship,said: "HSBC is delighted to become a partner of the FEI and a major sponsor of Eventing. It is a sport that provides equal opportunity for men and women - and is truly global in scale. We look forward to an exciting partnership - particularly the development of the HSBC Eventing World Cup".
