Vinod D'Mello, Executive Vice-president, Strategy and planning, ADD said, "The exclusive opportunity to watch reigning cricketing greats in action is nothing short of a surprise gift for lovers of the sport in the Middle East. Cricketing action is a big draw for television viewers whether they understand the sport or not. Its appeal cuts across all segments of viewers irrespective of age, gender or marital status".
Under the deal, live coverage will be made available in the UAE, Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya via Pehla/Art Premium Sports.
