The conference will focus on the sporting, organisational and commercial challenges of running professional sport through a series of meetings, lectures, discussion seminars, workshops, presentations and exhibitions.
Since its inception, the Dubai Sports Council has taken steps to implement sports professionalism in all fields - a commitment that was made public at its first international sports conference (professionalism in football) held in 2006.
At last year’s conference, the Dubai Sports City unveiled its strategy to bring a share of the global sports business market to the UAE.
