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Soccerex hosts 'Marketing European Leagues' panel

Soccerex have partnered with the European Professional Football League (EPFL) to put together a panel of senior league representatives addressing all aspects of their Leagues’ commercial activities. The panel consists of four top European Leagues, all at different stages of their domestic and international development.

Francisco Roca Perez, CEO, Liga Nacional de Futbol Profesional (Spain)

Tom Bender, Director of Marketing and Communications, Bundesliga (Germany)

Tiago Craveiro, General Secretary & Marketing Director, Liga Portuguesa de Futebol Profissional (Portugal)

Wojtek Dobrzyoski, Marketing Director, Ekstraklasa (Poland)

With mounting pressure on all Leagues to refine their brand and stay at the top of their game, the senior delegation will be discussing topics such as:

Partnering with primary and secondary sponsors

Exploiting new media opportunities

Promoting the league and attracting fans through interactive community events

Maximising all possible revenue streams

Marketing their league domestically, and to the global consumer market

Attracting & managing the most lucrative TV deals for their member clubs

Communicating to and Protecting the fans interests

The 4th Soccerex London Forum will take place at Wembley Stadium on April 9.